Our Vision

Atlas Agro was founded in 2021 with the vision of becoming a global leader in low carbon nitrogen fertilizer, and to inspire fossil fuels-based competition to follow. We aspire to lead the shift to sustainable, locally produced low carbon fertilizer production, ushering in a new era in agriculture - one that supports robust food production, the long-term health of our planet, and economic development in the communities where we live and work.

Our Mission

Atlas Agro is creating a new path to sustainable agriculture with low carbon nitrogen fertilizers. By harnessing green hydrogen and green ammonia, we produce high-quality, cost-effective nitrate fertilizers using only renewable energy, air, and water as our raw materials. Our revolutionary approach is creating a path to the decarbonization of the food and farming industries, decreasing reliance on imports, and creating rural economic development opportunities.

Our team

Our founders set out on a mission to be the global leader in low carbon nitrogen fertilizer, and our team is growing.

Head of Electrical Infrastructure

Beatriz Hernández Hoyos

Beatriz is an Electrical Engineer with more than 10 years of experience, first in international EPC (Oil & Gas) projects with Tecnicas Reunidas and most recently managing Renewable Energy projects for Top Tier companies in Spain. She provides Atlas Agro the electrical point of view needed to develop the new fertilizer plants with zero emissions.

Focused on the electrical discipline, Beatriz has experience in defining and managing technical requirements across multiple countries (Saudi Arabia, Peru, Turkey, Spain), as well as in field engineering (Refinery in Perú). She has skills in Project Management, Vendor Management and Team Leadership, during Engineering, Procurement and Construction activities. She is an analytical profile with problem solving mindset and innovation approach.

Beatriz is passionate about electrical engineering and achieving a more sustainable world. She loves nature and enjoys the countryside where she combines the care of her two kids with the practice of ski and golf.

Mechanical Engineer

Carlos Simal

Co-Founder / CFO

Eduard Uraskulov

Eduard is a seasoned finance professional with 15 years of experience in business development, strategy, corporate finance and accounting. Throughout his career Eduard has been focusing on the broad natural resource and energy sector including agriculture, fertilizers, chemicals, energy and metals and mining.

Prior to joining Atlas Agro, Eduard was Head of Global Business at Tesseract Energy, a UK-based renewable energy startup. Before that he led M&A function of EuroChem Group AG, a leading global fertilizer company based in Zug, Switzerland. He joined EuroChem after 8 years at Goldman Sachs where he was an Executive Director in EMEA Natural Resources, advising clients on various finance and strategic issues all over the world. Prior to that he worked at UBS and Deloitte.

General Council

Elena Kholmanskikh

Head of Carbon, Atlas Agro Brasil

Elisa Figueiredo

Co-Founder / President North America

Dan Holmes

Dan serves as the President of North American operations for our zero-carbon fertilizer startup, spearheading project development and fostering strategic partnerships. His talent for uniting diverse stakeholders is instrumental in addressing some of the world’s most pressing environmental issues. With a rich 17-year career at Siemens, he’s led high-performing teams across numerous industries, from life science and healthcare to data centers and utilities.

A proud Pacific Northwest native, Dan earned his Electrical Engineering degree from the University of Idaho and a Masters in Communication from Gonzaga University. Outside the professional sphere, he’s an avid cyclist, viewing the discipline and resilience required in long-distance rides as a metaphor for his commitment to drive a startup to success. Whether he’s navigating the challenges of the business world or cycling on the tranquil roads of the Swiss Alps, Dan brings his enduring spirit to every endeavor.

Engineering Manager

Daniel Capote

Daniel has a background in Mechanical Engineering with extensive experience in interfaces, engineering, and construction management within the EPC contractors business. He has worked with companies including TR, Intecsa, Dragados Offshore, and Wood. With a 15-year career in the oil & gas, chemicals, and power generation sectors, Daniel is dedicated to making the world more sustainable by decarbonizing food and farming.

He is committed to meeting budget, schedule, and functionality requirements, always attentive to project needs and leveraging his engineering and construction expertise across multiple countries, including the UAE, Venezuela, Argentina, China, Spain, KSA, and Turkey. Daniel consistently delivers the highest standards and best practices, and he is always open to taking on new and bigger challenges while embracing the processes of learning and sharing knowledge with others.

Passionate about the sea, Daniel loves spending time at the beach with his wife, kids, and dog.

Finance Manager South America

Gabriel Araujo

CEO, Atlas Agro Brasil

Lieven Cooreman

Chief Projects Officer

Giuseppe Fortuna

Giuseppe spent most of his professional life in the EPC Contractor business, first in Technip (Rome, Rio de Janeiro), then in Tecnicas Reunidas. He covered different leading roles, first in the Commercial Area as Head of Cost Estimating, then in Operations, as Head of Contracts,  Procurement Director, and finally Project Controls Director since 2019. He executed or supervised hundreds of bids and tens of EPC Projects from USD50m up to USD4bn and from 100,000 to 5 million hours, always seeking the best-in-class performance in Plants construction. He loves sailing sports, in line with its commitment with sustainable growth.

Giuseppe is Mechanical Engineer and holds an Executive MBA.

Project Director

Jorge Pretel

Jorge is the Pacific Green Fertilizer (PGF) project director. He has extensive experience in project delivery, supervision, and engineering, procurement and construction (EPC) in chemicals and fertilizers.

His background includes 24 years in project, engineering and construction management, across a diverse set of projects in refining, gas, petrochemical and power, covering every phase from feasibility through to construction and commissioning, overseeing technical, financial, contractual, and operational elements.

Jorge is a collaborative partner accustomed to working with multicultural teams, overseeing various stakeholders, and navigating dynamic project environments. He upholds principles of accountability, commitment and perseverance. My approach is goal-oriented, pragmatic, and proficient, with a firm adherence to governance standards and industry best practices.

Sr I&A Manager

Jose Manuel Negrin

As an accomplished Chemical Engineer with a specialization in Automation and a focus on field instrumentation and control systems, Jose Negrin has enjoyed an outstanding career spanning over 20 years in the global Oil & Gas EPC sector. With a particular emphasis on Automation project management, he has leveraged his vast experience and expertise to oversee and deliver complex automation projects for leading companies in the industry. Throughout his career, Jose has consistently demonstrated his exceptional ability to manage and deliver projects on time and within budget, while ensuring that the technical requirements are met.

He possesses an analytical mindset with a focus on solving problems and optimizing processes to improve efficiency. Jose is passionate about sustainability and is committed to creating automation systems that reduce waste and minimize environmental impact.

Beyond his professional career, Jose is an avid gamer and keeps up with the latest technology trends, always seeking to expand his knowledge in these areas. Driven by a desire to contribute to a more sustainable world through his work, he actively seeks ways to incorporate innovative solutions into his automation projects.

With his extensive experience and deep commitment to sustainability, Jose is a valuable asset to any organization seeking to leverage automation to improve their operations and drive long-term growth.

Kaustav Chaudhuri
Head of Project Development, North America

Kaustav Chaudhuri

Kaustav serves as the Head of Project Development for North America and has extensive experience in executing several FEED, PMC and EPC projects around the globe. He was with Fluor Corporation for 15 years, 10 of which were in Energy and Chemicals working on Sour Gas, Carbon Capture and LNG Projects and 5 years building Infrastructure such as Transit, Multi Lane Highway Interchanges and Airports. Most recently, he was engaged in the development of new Machine Learning data center hubs for Amazon Web Services. He is passionate about safety and sustainability and strives to incorporate them on all phases of project execution. 

Kaustav earned his Mechanical Engineering degree from the Birla Institute of Technology and has a Masters in Engineering Management from the University Of Southern California. 

Kaustav is a travel enthusiast and enjoys visiting different parts of the world, experiencing new cultures, trying different foods, and meeting new people. He loves playing indoor and outdoor sports and maintaining an active lifestyle.

Project Director, Brazil

Michael Kozlov

Michael is an experienced project director with 20+ years’ experience in oil & gas, petrochemicals, mining and fertilizers. Having served in some of the most reputable engineering and contracting firms, including KBR, Techint E&C, thyssenkrupp as well as Enel and Eurochem, he is skilled at managing multi-disciplined teams to implement business strategies and achieve project objectives through successful communication and effective leadership.

In addition to corporate financial goals he is focused on health, safety and environment (HSE) and a commitment to quality, which he integrates into the project life cycle.

Michael has a bachelor’s degree in Soil Science, master’s degree in Mathematical Economics and a PhD in Petroleum Industry.

To balance his personal and professional life, Michael periodically participates in demanding Ironman competitions.

Founder / CEO

Petter Østbø

Petter founded Atlas Agro based on a business concept he had matured as an executive in the industry, after attempting to make the incumbents lead the change. He put together a team of co-founders to make low carbon fertilizer available to farmers everywhere. He has a background as a C-level executive at the largest fertilizer producers in the world, having been COO and CFO in Yara International and group CEO in EuroChem AG, after a period as Associate Principal at McKinsey & Co. Petter has overseen the production of more than 50 plants and mines worldwide, as well as the construction of more than a dozen global-scale plants and mines. He’s the author of a book on productivity, and led six major productivity transformations across commercial, supply chain operations, capital projects and support functions in chemicals, metals and mining, with more than a billion USD in demonstrated improvements. Petter spends his spare time cycling or skiing in the Swiss Alps.
Director Technology and R&D

Roberto Palomino

Roberto is a chemical Engineer with over 20 years of experience into the Fertilizer and Chemical industries, sectors where he has been involved in the design, development  and commissioning of projects related to Nitric Acid, Ammonium Nitrate (solution and low density) Potassium Nitrate, Calcium Nitrate and Nitro phosphate processes in his native Colombia, South Africa and Egypt.

He holds an MSc in Project Management from the University of Liverpool and specialization in Process Engineering from Universidad del Norte, fields of study that he is passionate about.

Before joining Atlas Agro team, Roberto was Production Director at Fertinagro France and previously Senior Technical Manager at Omnia Fertilizer in South Africa. He started his career at Abonos Colombianos S.A. (nowadays Yara) where he held the position of Project Process Engineer for the New Business Development Department.

Roberto is a passionate seasonal age-group triathlete, so it is not surprising to see him competing in medium and long-distance races wherever he is.

Co-Founder / Operations Director

Rodrigo Santana

Rodrigo is an executive with 20 years of solid experience in in Logistics, Operations, and Operational Excellence, in different industries, being the majority in fertilizer business.

Before join Atlas Agro in May 2022, Rodrigo worked as Director of Operational Excellence for Americas in Yara, after spending 3 years implementing a lean-based productivity system in several chemical plants and blending units in Europe and Latin America generating a impact of more than 500 MUSD in savings.

Rodrigo was also Regional Head of Operations in Yara Brasil, being responsible for 7 industrial sites which delivered more than 2,3 million tons of products annually. In Oslo, he won the global safety award for the incredible work done in in Paranaguá site, beyond be part of global team who also won the productivity award 3 years after.

He also led inbound and outbound logistics operations in Brazil with wide experience in managing product handling in ports, warehouses, transshipments, in addition to manage maritime, rail and road transportation.

Rodrigo has an MBA from Alliance Manchester Business School, United Kingdom, and hold 2 post-degree specializations, being the first in Corporate Logistics from FAE Business School and the second in Lean Manufacturing from Pontificia Universidade Católica do Paraná, both in Brazil. He is graduated in Business from Universidade de Pernambuco.

Financial Analyst

Shelley Koenig

Head of Strategy and Investments

Vlad Panferov

Board

Chair

Rick McLellan

Founder / Director

Petter Østbø

Petter founded Atlas Agro based on a business concept he had matured as an executive in the industry, after attempting to make the incumbents lead the change. He put together a team of co-founders to make low carbon fertilizer available to farmers everywhere. He has a background as a C-level executive at the largest fertilizer producers in the world, having been COO and CFO in Yara International and group CEO in EuroChem AG, after a period as Associate Principal at McKinsey & Co. Petter has overseen the production of more than 50 plants and mines worldwide, as well as the construction of more than a dozen global-scale plants and mines. He’s the author of a book on productivity, and led six major productivity transformations across commercial, supply chain operations, capital projects and support functions in chemicals, metals and mining, with more than a billion USD in demonstrated improvements. Petter spends his spare time cycling or skiing in the Swiss Alps.
Director

William Gerald Demas

Senior Managing Director, Head of Americas – MAM Green Investments

  • Re-joined Macquarie in 2022
  • Based in New York City

Will is Head of Americas for MAM Green Investments.

Will re-joined Macquarie from Stonepeak Partners, where he was instrumental in leading the firm’s renewable energy and energy transition investment activities in the Americas. Prior to Stonepeak, he headed Copenhagen Infrastructure Partners in the Americas. Before that, Will was a Senior Vice President of Macquarie Capital’s Renewable Energy Principal and Investment and Advisory Team.

He is on the board of directors of the American Council on Renewable Energy, Calibrant Energy, and Treaty Oak Clean Energy. He is also Chairman of the Advisory Board of America Needs You, an organization that fights for economic mobility for ambitious, first-generation college students by providing transformative mentorship and intensive career development.

Will earned a Bachelor of Arts in economics from Harvard University.

Director

Chris Archer

Chris Archer is Head of Energy Transition at Green Investment Group. He joined Macquarie in 2007 working across advisory and investment in public-private partnerships (PPP), renewable energy projects, and infrastructure M&A as part of Macquarie Capital’s London-based infrastructure team. Following Macquarie’s acquisition of the Green Investment Bank from the UK Government in 2017, Chris led the integration of the business and served as GIG’s deputy head in EMEA before relocating to New York to launch the GIG in the Americas in 2018. Under Chris’ leadership, the team invested into and built platforms in solar and distributed energy which are developing more than 15 gigawatts of projects across the region. They also closed GIG’s first investments in both the US and Brazil. In addition to his role as co-head of EMEA, he leads GIG’s investment strategy for new and emerging energy transition technologies globally. Chris is based in Paris and has a Masters in Civil Engineering from Imperial College in addition to a Masters in Finance from INSEAD.

Co-Founder / Director

Knut Karlsen

Knut is an engineer from the Norwegian University of Science and Technology and holds an MBA from IMD in Switzerland. He was recently the CEO of Umoe Bioenergy, producing biofuel and electricity from sugar cane in São Paulo in Brazil. Knut also sits on the advisory board of Copersucar S.A., the world’s largest sugar and ethanol trader. Prior to joining Umoe Bioenergy, Knut was the President of Yara Brasil, the Brazilian subsidiary of Yara International.

Knut joined Yara from PwC, where he was a Partner in the firm’s consulting group.